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Musings from the Xumo Team

A New Way to TV: How OTT is Enabling the Democratization of Television

Posted by Colin Petrie-Norris on May 11, 2016 10:24:54 AM

As well-adjusted adults, we may have learned to suppress our self-indulgent tendencies in favor of social etiquette, but that doesn’t mean the inner voice demanding instant gratification is ever truly silenced. I don’t know about you, but my inner voice sounds remarkably like Queen: 

“I want it all.

I want it all.

I want it all.

And I want it now!”

 The time has come to take these words to heart. 

“On-demand” (as it relates to products and services) is something that has characterized the last couple of decades, but the truth is, we—as a consumer culture—have always desired and championed on-demand access to the various things we consume. This is why disruptive tech and business models like Amazon Prime and Uber are so successful. Today’s connected consumers know exactly what they want, when they want it, and where to get it—and successful brands are the ones that are able to deliver on all counts. This intersection of technology and an on-demand culture represents a great shift in how brands win customers. The customer experience is paramount, and convenience is the name of the game—and this attitude is changing the parameters of success across all industries.

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Topics: smart TV, Digital Television, over-the-top (OTT), Internet TV