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Musings from the Xumo Team

What are we watching, if not TV?

Posted by Fern Feistel on Feb 5, 2016 3:41:10 PM

Reports surface every week that hail the demise of TV and highlight the shortcomings of cable networks. However, it’s important to note that these trends are merely symptoms. They are symptoms of a larger, cultural change spearheaded by the generation of yours truly—the *in James Earl Jones’ voice* millennials. We are consuming more than any other generation and are, as a result, reshaping digital consumption and the future of video production, as we you know it. Habits are hard to break, but if an alternative to your habit is presented, you find that it’s easier to shift gears—pivot, if you will—and form new habits. Our habit of being a couch potato and tied down by our DVR has nearly come to an end. Don’t get me wrong, we still want to consume the same, if not more, content. We are just extremely adept at finding streaming it from various places/applications via two, maybe three, screens. Let’s take a deeper look at my generation, an even younger generation, and how our changing habits are transforming the broadcast and pay TV world, as you know it. 

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Topics: smart TV, TV, connected TV